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In the world we live in now, where more than 170 million people use social media every month, every working professional need to know at least the basics of digital marketing.

“Digital marketing” is the process of advertising products or services using the internet or any other type of electronic media.

The Digital Marketing Institute says that “digital marketing” is “the use of digital channels to promote or advertise products and services to targeted consumers and businesses.”

People use many different kinds of digital content every day. Traditional marketing platforms are about to die out, making way for the digital market to take over completely, which will happen very soon.

Digital marketing is a method that has a number of different advantages. The service cost of a digital marketing agency in Singapore  is less than that of traditional marketing.

You can talk to more people in less time. Because of changes in technology, traditional marketing firms and departments have lost a lot of customers.

Digital marketers have made the most progress with tablets, smartphones, and laptops because people now use these devices instead of traditional media.

What is Digital Marketing?

Digital marketing is another way to talk about marketing that is done online. Digital marketing is the process of promoting products or services using any type of digital or electronic media. Digital marketing uses online channels to attract certain kinds of customers and businesses.

Businesses use many different ways to reach customers online, such as making social media ads in Facebook, Instagram, LinkedIn, and Pinterest, email marketing, online flyers, banners, and pay-per-click ads, and so on. This makes it easier for businesses to talk to the people they want to reach.

Modern consumers don’t like to wait, are picky, and know how to use computers. They want services when they want them.

The growing number of people who have access to the internet and the easy availability of cheap mobile devices like smartphones and tablets are making it easier for more people to use digital information every day.

Experts think that digital marketing could completely replace more traditional forms of advertising in the not-too-distant future, as its popularity continues to skyrocket.

When and where did digital marketing start?       

The growth of digital marketing is tied to the growth of technology in a way that can’t be separated.

In 1971, Ray Tomlinson sent the first email. This was one of the first important things to happen.

At the time, the technology he made made it possible for people to send and receive files using many different kinds of computers.

Most people think of the 1990s as the start of the age of digital marketing. In 1994, the first online banner that could be clicked on came out.

This was the start of marketing in the digital age. The online banner ad that was printed in Hotwired magazine was made by At&T.

It wasn’t until the 1990s that the term “digital marketing” was used for the first time. After server-client architecture and more people started using personal computers, Customer Relationship Management (CRM) apps became an important part of marketing technology.

Because there was so much competition, software companies had to add more services like marketing, sales, and customer support to their products.

After the Internet came along, marketers could also use eCRM software to keep track of a lot of online customer data.

Businesses can keep their information about what customers want up to date and use that information to figure out what their top priorities are.

Because of this, AT&T’s “You Will” campaign in 1994 was the first time a banner ad could be clicked on.

In the first four months after the ad went live, 44 percent of people who saw it clicked on it to learn more about the product or service being advertised.

Evolution of Digital Marketing – The Timeline

The 90s

In the early 1990s, Archie, the first search engine, came out. This was the start of the age of search. SEO, which stands for “search engine optimization,” came after that.

1994 was the first year that advertising banners on the web could be clicked on. 1997 saw the launch of what is often thought to be the first well-known social networking website. It had 3.5 million users at the time.

In the 1990s, a lot of websites were found that are still used today. Google and Yahoo’s web search, two of these sites, both came out in 1998.

The Millennial Generation

In the first years of the new millennium, a big economic bubble grew. Still, the peak of the bubble and its collapse between 2000 and 2002 did a lot of damage to a lot of businesses.

In the 2000s, many new websites came online as the economy started to recover from the boom of the 1990s. LinkedIn, Myspace, and WordPress all started up in 2002, and Facebook came out in 2004.

 Beginning in the early 2000s, text message marketing for mobile devices started to get a lot of attention.

The Mobile Era

In the second half of the decade, marketing and sales picked up, and at this time, Amazon’s online sales went over $10 billion.

Whatsapp, Instagram, and Snapchat were three mobile apps that helped the mobile app culture grow over the next few years.

The Present 

At the present time, 65 percent of the time that a person spends watching digital media is on a mobile device.

The digital advertising business is thought to be worth about $200 billion, and 96% of the money made by the company comes from Google Ad Words.

Digital marketing has changed a lot, and social networking sites, which have an estimated 3.1 billion users, have been at the forefront.

Influencers have been able to build a $1 billion business thanks to the rise of blogs and Instagram, and this growth is likely to continue.

In the coming years, the interesting field of digital marketing is expected to grow a lot and see a lot of new changes and innovations.

What’s the future of digital marketing? 

The future is in the digital world. One of the most interesting things about digital marketing is, without a doubt, how many different things you can do with it.

Here are some of the most important reasons why digital marketing is a good idea:

Cost-effectiveness

high reach

way to talk both ways

Measurable results are all important.

With all of these good things going for it, digital marketing seems to have a very bright future. If we only look at India, we can see that it has the second most people who use the internet in the entire world.

Up until 2025, the number of people who use the internet will continue to rise. Hence, if you want to sell your product or service effectively, the internet is an excellent way to do so.

Consumers are spending more and more time online to look up information about products and make purchases. If you haven’t put money into SEO, you might be missing out on some good business opportunities.

If you spend some of your time and energy on search engine optimization, your chances of ranking and being found will go up (SEO).

In addition to search engine optimization, there are a few additional developments in digital marketing that are going to have a significant impact on the industry in the future.

Final words

Since its humble beginnings a few decades ago, the digital marketing industry has gone through a lot of big changes. It is a dynamic field that is always changing.

Digital marketing professionals need to be able to keep up with the changes in the industry. They can do this by keeping an eye out for new technologies and trends, as well as changes to search engine algorithms and other things. They can’t let themselves be surprised under any circumstances.

There are currently an infinite number of opportunities in digital marketing, and no one wants to miss out on any of them because they can help their business grow.

Around a billion people use social media every day, so business owners and marketers need to know the basics of digital marketing to keep their current customers and bring in new ones.

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